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So, you have an idea for a software development business. You've toyed with the concept in your mind, and the more you think about it, the more convinced you are that it's going to work. But is an idea, no matter how great, enough to guarantee success? What are the most important things to know before you start your software business? This article shares seven vital tips for building a successful software startup.
To some extent, there’s a lot of idealism involved in starting a software business (or any other business for that matter). Somehow, you feel that your product or service will sweep the world off its feet, especially if your idea is unique and unprecedented. There's a false sense of confidence, and in your mind's eye, you can picture people falling all over themselves to get a hold of your product. We hate to be the one to burst your bubble, but in reality, it hardly ever turns out that way. The fact is that most businesses fail, or worse – they never even see the light of day.
Yet, everyone feels that theirs will be the exception. It’s great to be optimistic and positive-minded, but it’s also necessary to be realistic and prepare yourself for a possible failure. It’s a good idea to consider what you will do if your startup fails. This is more crucial if you’ve quit your job or taken other significant steps to starting your own business.
You should give yourself two to three years to monitor your startup. If you find yourself running out of money and the business is still not taking off, find another job and spend the time reinventing your strategy.
It’s been several months since you quit your job and announced to everyone that you were starting a software company. After all the hard work and investments, your efforts don’t seem to be paying off. To make things worse, everyone around you thinks you’re crazy and that you should give up. Faced with such a situation, it's tempting to keep going just to prove them wrong. If you yield to this temptation, you'll find yourself forcing things that simply aren't working.
In the end, you'll be more discouraged and frustrated. What helps is to remember why you decided to start a software business in the first place. Was it so that you could show the world that you're smart? We doubt it. It's more likely that you wanted to provide a service or meet a need, so keep that in mind.
When it becomes clear that your startup isn’t working, you need to take the humbling path of admitting to yourself that your first attempt has failed. Without acknowledging this, you will not be able to move on. However, if you take a slice of some humble pie, you can quickly move on and objectively assess where you went wrong.
Most times, people venture into business because they had a sudden lightbulb moment. The next thing is, they jump right off the wagon and begin to develop the product design they imagined. But what happens if, after building the product, you discover that no one seems to be interested in it? What if everyone who claimed to be interested isn't willing to put their money where their mouth is? That’s several months of time and resources flushed down the drain.
Thankfully, there’s a better approach. You should first determine if there are people who want to buy what you're offering. Once you can confirm this, go ahead and develop the product. What happens if you discover that your product isn't something people are willing to pay for? Don't despair; you can always come up with a new idea.
You can try talking to different groups of professionals and businesses to find out what software needs they have and whether it's in line with your ideology. If you come across any good prospects, you can even go a step further to ask them what particular features they’d like to see.
Many software development startups think that having a hoard of fancy features is what will draw clients. They feel that clients choose a particular product because of its features. There's some truth in that, but it's a tiny percentage. The underlying reason why a client would choose a particular product is that it meets a specific need or provides a useful service. Put yourself in the client’s shoes and think about it for a moment – would you buy something that has cool features even if you don’t need the product itself? Probably not.
Instead of getting obsessed over features and trying to compete with similar products, you should stay focused on the value you’re providing to your clients. Always ask yourself what problem you’re trying to solve and why users should care about your product. Is your product meeting a particular need? Is it making your clients’ lives better or easier in any way? The answers to these questions are what your marketing campaign needs to focus on.
At the core of it all, clients will purchase a product if they can see how it will be useful to them, and not merely because it has feature A or feature B. You can go on to add more features after your product has found a solid footing on the market, but in the beginning, that should not be your focus.
One thing to keep in mind as you start a software business is that user experience is more important than anything else. If your product is inconvenient and difficult to use, your startup will not be successful even if you apply all the other tips. It would be best if you aimed to build a product that is self-explanatory, clean, intuitive, and straightforward. To achieve this, you must have the user's needs at the back of your mind as you work. Which niche are you targeting? Where and when will they use your product?
Your software should be so easy to operate that users don't think twice about it; it should be a seamless part of their lives. Furthermore, it would help if you designed your software so that it integrates easily with other tools and software. Why is this important? The average business uses multiple tools for various aspects of their work.
For instance, there are communication tools, calendar tools, accounting, and finance software, etc. People aren’t going to abandon their tools and software just because you’ve arrived on the scene with a new product.
No matter how great your product is, you’re not going to be successful unless you can show clients that they can continue to use their beloved software alongside your new product. Simply put, keep your APIs open. The simpler it is for clients to integrate your software with other software, the higher the chances that they’ll stick with you.
By now, you've probably discovered that the technology and software industry is averse to stagnation. There's always a new skill to learn or a new technology to try out. This is probably a reflection of human nature and our constant desire for change. To survive as a software startup, you need to stay on top of your software project management and be ready to adapt to clients’ ever-changing needs.
Develop a routine practice of testing and analyzing your product to discover ways you can improve it. Also, it’s essential to stay in tune with the software industry so that you can recognize when things are changing. Then you can adapt your product to respond to the change.
As a startup, you need to think about strategies to get your first few clients onboard. People aren’t sitting around waiting for the next opportunity to spend some money and time on new software. It would help if you made the bar for entry so low that people don't feel like they're investing too much money and time into an unpredictable venture.
For example, you can offer free access for SaaS, but with limited functionality or usage volume. You can also offer free upgrades or incentives for users who get their friends on board. Another solution is to offer various subscription plans to cover the needs of different user groups.
Starting a software business is undoubtedly one of the most challenging projects to undertake. You'll be faced with challenges, failures and may even have to change your original vision. Sometimes, you'll wonder if it's worth it and if you're ever going to be successful. It won't all be smooth sailing, but if you follow the tips in this article and keep hope alive, you'll soon find your software startup standing on its own two feet.
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Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers from the Philippines join to work as part of international engineering teams and grow their CVs and skill sets.
We pride ourselves on being a supportive and cutting-edge workplace continuously investing in staff development, engagement, and well-being. We provide security, and career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers from the Philippines join to work as part of international engineering teams and grow their CVs and skill sets.
We pride ourselves on being a supportive and cutting-edge workplace continuously investing in staff development, engagement, and well-being. We provide security, and career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineering teams and grow their CV and skill-set.
We pride ourselves on being a supportive, cutting-edge workplace that continuously invests in staff development, engagement, and well-being. We provide security, career paths, individual training programs, and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineering teams and grow their CV and skill set.
We pride ourselves on being a supportive and cutting-edge workplace that continuously invests in staff development, engagement, and well-being. We provide security, and career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineering teams and grow their CV and skill set.
We pride ourselves on being a supportive and cutting-edge workplace that continuously invests in staff development, engagement, and well-being. We provide security, and career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineering teams and grow their CV and skill set.
We pride ourselves on being a supportive and cutting-edge workplace that continuously invests in staff development, engagement, and well-being. We provide security, and career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineering teams and grow their CV and skill set.
We pride ourselves on being a supportive and cutting-edge workplace that continuously invests in staff development, engagement, and well-being. We provide security, and career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineering teams and grow their CV and skill set.
We pride ourselves on being a supportive and cutting-edge workplace that continuously invests in staff development, engagement, and well-being. We provide security, and career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineering teams and grow their CV and skill set.
We pride ourselves on being a supportive and cutting-edge workplace that continuously invests in staff development, engagement, and well-being. We provide security, and career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineering teams and grow their CV and skill set.
We pride ourselves on being a supportive and cutting-edge workplace that continuously invests in staff development, engagement, and well-being. We provide security, and career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineering teams and grow their CV and skill set.
We pride ourselves on being a supportive and cutting-edge workplace that continuously invests in staff development, engagement, and well-being. We provide security, and career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineering teams and grow their CV and skill set.
We pride ourselves on being a supportive and cutting-edge workplace that continuously invests in staff development, engagement, and well-being. We provide security, and career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineering teams and grow their CV and skill set.
We pride ourselves on being a supportive and cutting-edge workplace that continuously invests in staff development, engagement, and well-being. We provide security, and career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineering teams and grow their CV and skill set.
We pride ourselves on being a supportive and cutting-edge workplace that continuously invests in staff development, engagement, and well-being. We provide security, and career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineering teams and grow their CV and skill set.
We pride ourselves on being a supportive and cutting-edge workplace that continuously invests in staff development, engagement, and well-being. We provide security, and career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineering teams and grow their CV and skill set.
We pride ourselves on being a supportive and cutting-edge workplace that continuously invests in staff development, engagement, and well-being. We provide security, and career paths, along with individual training programs and mentoring.
Storma is a UK-owned business established 5 years ago. We connect high-performing software engineer talent worldwide with some of the world’s leading and most innovative tech companies. Developers join to work as part of international engineering teams and grow their CV and skill-set.
Our client is a Canadian-based eCommerce engineering firm helping merchants build and manage their digital store infrastructure, optimize customer experience, and convert traffic to sales more efficiently.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers from the Philippines join to work as part of international engineering teams and grow their CVs and skill sets.
We pride ourselves on being a supportive and cutting-edge workplace continuously investing in staff development, engagement, and well-being. We provide security, career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers from the Philippines join to work as part of international engineering teams and grow their CVs and skill sets.
We pride ourselves on being a supportive and cutting-edge workplace continuously investing in staff development, engagement, and well-being. We provide security, career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers from the Philippines join to work as part of international engineering teams and grow their CVs and skill sets.
We pride ourselves on being a supportive and cutting-edge workplace continuously investing in staff development, engagement, and well-being. We provide security, career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers from the Philippines join to work as part of international engineering teams and grow their CVs and skill sets.
We pride ourselves on being a supportive and cutting-edge workplace continuously investing in staff development, engagement, and well-being. We provide security, career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers from the Philippines join to work as part of international engineering teams and grow their CVs and skill sets.
We pride ourselves on being a supportive and cutting-edge workplace continuously investing in staff development, engagement, and well-being. We provide security, career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers from the Philippines join to work as part of international engineering teams and grow their CVs and skill sets.
We pride ourselves on being a supportive and cutting-edge workplace continuously investing in staff development, engagement, and well-being. We provide security, career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers from the Philippines join to work as part of international engineering teams and grow their CVs and skill sets.
We pride ourselves on being a supportive and cutting-edge workplace continuously investing in staff development, engagement, and well-being. We provide security, career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers from the Philippines join to work as part of international engineering teams and grow their CVs and skill sets.
We pride ourselves on being a supportive and cutting-edge workplace continuously investing in staff development, engagement, and well-being. We provide security, career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers from the Philippines join to work as part of international engineering teams and grow their CVs and skill sets.
We pride ourselves on being a supportive and cutting-edge workplace continuously investing in staff development, engagement, and well-being. We provide security, career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineering teams and grow their CV and skill set.
We pride ourselves on being a supportive and cutting-edge workplace that continuously invests in staff development, engagement, and well-being. We provide security, and career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineering teams and grow their CV and skill set.
We pride ourselves on being a supportive and cutting-edge workplace that continuously invests in staff development, engagement, and well-being. We provide security, and career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers from the Philippines join to work as part of international engineering teams and grow their CVs and skill sets.
We pride ourselves on being a supportive and cutting-edge workplace continuously investing in staff development, engagement, and well-being. We provide security, career paths, along with individual training programs and mentoring.
Cloud Employee is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineering teams and grow their CV and skill-set.
We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement, and well-being. We provide security, career paths, individual training programs, and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers from the Philippines join to work as part of international engineering teams and grow their CVs and skill sets.
We pride ourselves on being a supportive and cutting-edge workplace continuously investing in staff development, engagement, and well-being. We provide security, career paths, along with individual training programs and mentoring
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers from the Philippines join to work as part of international engineering teams and grow their CVs and skill-set.
We pride ourselves on being a supportive, cutting-edge workplace that continuously invests in staff development, engagement, and well-being. We provide security, career paths, individual training programs, and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers from the Philippines join to work as part of international engineering teams and grow their CVs and skill-set.
We pride ourselves on being a supportive, cutting-edge workplace that continuously invests in staff development, engagement, and well-being. We provide security, career paths, individual training programs, and mentoring.
We are seeking a motivated and dynamic Business Development Representative to join our team. This role is crucial for driving our business growth by identifying potential clients, conducting direct outreach, and setting appointments for our sales team. The ideal candidate will have a strong passion for sales, a successful track record of achievement, excellent communication skills, and the ability to thrive in a fast-paced environment.
We are seeking a Fullstack Developer with a strong emphasis on front-end development and user experience to join our team. This role requires a balance of front-end and back-end skills, with a preference for candidates who excel in creating visually appealing and user-friendly interfaces.
We are seeking an experienced IT Project Manager to oversee the planning, implementation, and tracking of IT projects. The ideal candidate will have strong technical skills combined with excellent leadership abilities to ensure projects are completed on time, within scope, and within budget
We are looking for a talented Software Tester to join our expanding QA team. You will be working as part of a highly skilled team, helping build high-quality interactive web and mobile applications. You will work on implementing automation tests for our products to make sure they are kept robust.
As a Full-Stack Developer, you will play a pivotal role in advancing our core product, which is market-ready and positioned for continuous improvement and innovation. You will be integral to the entire development lifecycle, enhancing existing features and deploying new functionalities. You will stay abreast of industry trends to continuously innovate and improve our product, taking ownership of projects from conception through to implementation.
As an iOS Developer, you lead technical excellence and management within our team on a leading VOD platform. You ensure iOS projects are delivered on time and within budget while providing clear solutions to complex technical issues. Your role fosters innovation and excellence through the adoption of new technologies and best practices, supporting the team to produce top-tier work.
This role will be to collaborate on the Quality Assurance of the company’s application, whilst also taking responsibility for the back-end architecture. You will assume responsibility for a wide range of activities that will include candidate support, client and integration support activities, and project-based work to improve our overall effectiveness
As a QA Engineer, the ideal candidate will have a strong background in both manual and automated testing, with a focus on mobile and web applications. This role involves working closely with developers, product owners, and UX/UI designers to ensure the highest quality of our software products.
We seek a Video Editor with a strong creative eye. You'll create high-quality YouTube videos, repurpose content, and streamline workflows using Adobe Premiere, Frame.io, CapCut, and other AI tools to maximize your video editing efforts. You will create videos on a weekly basis for our company and our CEO's personal brand. The job is completely remote, but we have offices in Makati, where you might be asked to join us occasionally for team gatherings.
This is an exciting opportunity for a video editor who has a growth mindset, who takes pride in their work and enjoys working from the comfort of their home.
As a Senior Developer specializing in Zuora Subscription Billing, you will be responsible for the design, development, and maintenance of Zuora Subscription Billing solutions to support our subscription-based business model. You will work closely with cross-functional teams to understand business requirements and implement solutions that align with the company's objectives.
Cloud Employee is a UK-owned Philippines business established 8 years ago.We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineering teams and grow their CV and skill-set.
We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement, and well-being. We provide security, career paths, individual training programs, and mentoring.
Cloud Employee is building a ‘Future of Work’ AI driven talent tech platform in the remote software engineer staffing space.
In this strategic and hands-on creative role, you'll have the opportunity to shape the narrative of remote work and impact the tech industry at a global scale.
With team members across the US, LATAM, Europe and Asia - we’re on a mission to bridge the talent gap with our matching platform and employee experience programs.
We need your storytelling strategy skills to ‘share the journey’ and the human stories behind our business
Cloud Employee, is a UK owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.
We pride ourselves on being a supportive and cutting edge workplace continuously investing in staff development, engagement and well-being. We provide security, career paths, along with individual training programs and mentoring.
Cloud Employee is a fast-growing UK-managed offshore recruitment and staffing company in the Philippines. We tackle the growing global IT skills shortage by connecting tech companies based in Europe, the US, and Australia to our pool of expert software developers in the country.
We are now seeking a passionate Senior/Team Lead Full-Stack PHP Developer to join our team of skilled talents. This is an excellent opportunity to join a fun and dynamic work environment and to significantly advance your career.
Cloud Employee is a UK-owned business established 8 years ago. We connect high-performing software engineer talent worldwide with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines and Brazil as part of international engineer teams and grow their CV and skill-set.
We pride ourselves on being a supportive and cutting edge workplace continuously investing in staff development, engagement and well-being. We provide security, career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.
We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.
We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.
Cloud Employee is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineering teams and grow their CV and skill-set.
We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement, and well-being. We provide security, career paths, individual training programs, and mentoring.
Cloud Employee, is a UK owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.
We pride ourselves on being a supportive and cutting edge workplace continuously investing in staff development, engagement and well-being. We provide security, career paths, along with individual training programs and mentoring.
Cloud Employee is a UK-owned business established 8 years ago. We connect high-performing software engineer talent worldwide with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines and Brazil as part of international engineer teams and grow their CV and skill-set.
We pride ourselves on being a supportive and cutting edge workplace continuously investing in staff development, engagement and well-being. We provide security, career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.
We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.
We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.
We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.
We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.
We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.
We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.
We pride ourselves on being a supportive and cutting edge workplace continuously investing in staff development, engagement and well-being. We provide security, career paths, along with individual training programs and mentoring.
Our Client
A leading UK-company that specializes in providing foreign currencies solutions
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.
We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.
A completely integrated innovation studio within the corporate framework, with a primary emphasis on making the future of the food industry accessible to all. Their core objective is to discover, create, and expand tailored automation remedies, utilizing a team of proficient individuals covering domains like engineering, robotics, and artificial intelligence. Our central mission revolves around constructing automation technology solutions that empower individuals to achieve greater feats.
Position Summary
In your role as a Robotics Software Engineer, your expertise in Robotic Software Engineering will be the key to your success. Collaborating with our skilled team, you'll play a pivotal role in advancing our cutting-edge product development accelerator. Your responsibilities will involve crafting, programming, and evaluating top-notch software essential for ensuring the dependable and secure operations of commercial robots.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.
We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.
We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.
We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.
We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.
We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.
A completely integrated innovation studio within the corporate framework, with a primary emphasis on making the future of the food industry accessible to all. Their core objective is to discover, create, and expand tailored automation remedies, utilizing a team of proficient individuals covering domains like engineering, robotics, and artificial intelligence. Our central mission revolves around constructing automation technology solutions that empower individuals to achieve greater feats.
Position Summary
The position of Mechanical Engineer corresponds to a mid-level role. An ideal candidate for this position possesses robust practical expertise in various technical systems. The responsibilities encompass a combination of individual input within projects and actively leading teams towards achieving a remarkable standard of technical proficiency.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.
We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.
A completely integrated innovation studio within the corporate framework, with a primary emphasis on making the future of the food industry accessible to all. Their core objective is to discover, create, and expand tailored automation remedies, utilizing a team of proficient individuals covering domains like engineering, robotics, and artificial intelligence. Our central mission revolves around constructing automation technology solutions that empower individuals to achieve greater feats.
Position Summary
In the role of an Industrial Design Engineer with a focus on cobotics, you will assume a crucial position in envisioning, crafting, and honing both the tangible and operational facets of our collaborative robotic solutions. Your collaboration will extend to cross-functional groups, including mechanical engineers, software developers, and UX designers, in the pursuit of devising cobotic systems centered around users. These systems will redefine effectiveness and safety within industrial settings.
Cloud Employee, is a UK owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.
We pride ourselves on being a supportive and cutting edge workplace continuously investing in staff development, engagement and well-being. We provide security, career paths, along with individual training programs and mentoring.
A top rated and state of the art cloud based video interviewing solutions company based in the UK catering to over 5000 prominent companies around the world such as Samsung, Uber, Boohoo, Coinbase, 7-Eleven and many more.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.
We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.
We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.
We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.
A completely integrated innovation studio within the corporate framework, with a primary emphasis on making the future of the food industry accessible to all. Their core objective is to discover, create, and expand tailored automation remedies, utilizing a team of proficient individuals covering domains like engineering, robotics, and artificial intelligence. Our central mission revolves around constructing automation technology solutions that empower individuals to achieve greater feats.
Position Overview
In the role of an Electrical Engineer, your expertise and proficiency in designing electrical-mechanical systems will be a key asset, enabling you to stand out. Collaborating with our skilled team, you will play a vital role in expediting product development processes.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.
We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.
Cloud Employee is a fast-growing UK-managed offshore recruitment and staffing company in the Philippines. We tackle the growing global IT skills shortage by connecting tech companies based in Europe, the US, and Australia to our pool of expert software developers in the country.
We are now seeking a passionate Front End React Developer to join our team of skilled talents. This is an excellent opportunity to join a fun and dynamic work environment and to significantly advance your career.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.
We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.
We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.
We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.
Cloud Employee is a fast-growing UK-managed offshore recruitment and staffing company in the Philippines. We tackle the growing global IT skills shortage by connecting tech companies based in Europe, the US, and Australia to our pool of expert software developers in the country.
We are now seeking a passionate Full-Stack Developer to join our team of skilled talents. This is an excellent opportunity to join a fun and dynamic work environment and to significantly advance your career.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.
We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineering teams and grow their CV and skill-set.We pride ourselves on being a supportive and cutting-edge workplace that continuously invests in staff development, engagement, and well-being. We provide security, and career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.
We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring
Cloud Employee is a fast-growing UK-managed offshore recruitment and staffing company in the Philippines. We tackle the growing global IT skills shortage by connecting tech companies based in Europe, the US, and Australia to our pool of expert software developers in the country.
We are now seeking passionate mid to senior-level Fullstack PHP Developer to join our team of skilled talents. This is an excellent opportunity to join a fun and dynamic work environment and to significantly advance your career.
Cloud Employee is a fast-growing UK-managed offshore recruitment and staffing company in the Philippines. We tackle the growing global IT skills shortage by connecting tech companies based in Europe, the US, and Australia to our pool of expert software developers in the country.
We are now seeking passionate Lead Full-Stack PHP Developer to join our team of skilled talents. This is an excellent opportunity to join a fun and dynamic work environment and to significantly advance your career.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.
We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.
Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.
We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.
Cloud Employee is a UK-owned business established eight years ago. We connect high-performing software engineer talent worldwide with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines and Brazil as part of international engineering teams and grow their CV and skill-set.
We pride ourselves on being a supportive and cutting edge workplace that continuously invests in staff development, engagement, and well-being. We provide security, career paths, individual training programs, and mentoring.
February 16, 2024
So, you have an idea for a software development business. You've toyed with the concept in your mind, and the more you think about it, the more convinced you are that it's going to work. But is an idea, no matter how great, enough to guarantee success? What are the most important things to know before you start your software business? This article shares seven vital tips for building a successful software startup.
To some extent, there’s a lot of idealism involved in starting a software business (or any other business for that matter). Somehow, you feel that your product or service will sweep the world off its feet, especially if your idea is unique and unprecedented. There's a false sense of confidence, and in your mind's eye, you can picture people falling all over themselves to get a hold of your product. We hate to be the one to burst your bubble, but in reality, it hardly ever turns out that way. The fact is that most businesses fail, or worse – they never even see the light of day.
Yet, everyone feels that theirs will be the exception. It’s great to be optimistic and positive-minded, but it’s also necessary to be realistic and prepare yourself for a possible failure. It’s a good idea to consider what you will do if your startup fails. This is more crucial if you’ve quit your job or taken other significant steps to starting your own business.
You should give yourself two to three years to monitor your startup. If you find yourself running out of money and the business is still not taking off, find another job and spend the time reinventing your strategy.
It’s been several months since you quit your job and announced to everyone that you were starting a software company. After all the hard work and investments, your efforts don’t seem to be paying off. To make things worse, everyone around you thinks you’re crazy and that you should give up. Faced with such a situation, it's tempting to keep going just to prove them wrong. If you yield to this temptation, you'll find yourself forcing things that simply aren't working.
In the end, you'll be more discouraged and frustrated. What helps is to remember why you decided to start a software business in the first place. Was it so that you could show the world that you're smart? We doubt it. It's more likely that you wanted to provide a service or meet a need, so keep that in mind.
When it becomes clear that your startup isn’t working, you need to take the humbling path of admitting to yourself that your first attempt has failed. Without acknowledging this, you will not be able to move on. However, if you take a slice of some humble pie, you can quickly move on and objectively assess where you went wrong.
Most times, people venture into business because they had a sudden lightbulb moment. The next thing is, they jump right off the wagon and begin to develop the product design they imagined. But what happens if, after building the product, you discover that no one seems to be interested in it? What if everyone who claimed to be interested isn't willing to put their money where their mouth is? That’s several months of time and resources flushed down the drain.
Thankfully, there’s a better approach. You should first determine if there are people who want to buy what you're offering. Once you can confirm this, go ahead and develop the product. What happens if you discover that your product isn't something people are willing to pay for? Don't despair; you can always come up with a new idea.
You can try talking to different groups of professionals and businesses to find out what software needs they have and whether it's in line with your ideology. If you come across any good prospects, you can even go a step further to ask them what particular features they’d like to see.
Many software development startups think that having a hoard of fancy features is what will draw clients. They feel that clients choose a particular product because of its features. There's some truth in that, but it's a tiny percentage. The underlying reason why a client would choose a particular product is that it meets a specific need or provides a useful service. Put yourself in the client’s shoes and think about it for a moment – would you buy something that has cool features even if you don’t need the product itself? Probably not.
Instead of getting obsessed over features and trying to compete with similar products, you should stay focused on the value you’re providing to your clients. Always ask yourself what problem you’re trying to solve and why users should care about your product. Is your product meeting a particular need? Is it making your clients’ lives better or easier in any way? The answers to these questions are what your marketing campaign needs to focus on.
At the core of it all, clients will purchase a product if they can see how it will be useful to them, and not merely because it has feature A or feature B. You can go on to add more features after your product has found a solid footing on the market, but in the beginning, that should not be your focus.
One thing to keep in mind as you start a software business is that user experience is more important than anything else. If your product is inconvenient and difficult to use, your startup will not be successful even if you apply all the other tips. It would be best if you aimed to build a product that is self-explanatory, clean, intuitive, and straightforward. To achieve this, you must have the user's needs at the back of your mind as you work. Which niche are you targeting? Where and when will they use your product?
Your software should be so easy to operate that users don't think twice about it; it should be a seamless part of their lives. Furthermore, it would help if you designed your software so that it integrates easily with other tools and software. Why is this important? The average business uses multiple tools for various aspects of their work.
For instance, there are communication tools, calendar tools, accounting, and finance software, etc. People aren’t going to abandon their tools and software just because you’ve arrived on the scene with a new product.
No matter how great your product is, you’re not going to be successful unless you can show clients that they can continue to use their beloved software alongside your new product. Simply put, keep your APIs open. The simpler it is for clients to integrate your software with other software, the higher the chances that they’ll stick with you.
By now, you've probably discovered that the technology and software industry is averse to stagnation. There's always a new skill to learn or a new technology to try out. This is probably a reflection of human nature and our constant desire for change. To survive as a software startup, you need to stay on top of your software project management and be ready to adapt to clients’ ever-changing needs.
Develop a routine practice of testing and analyzing your product to discover ways you can improve it. Also, it’s essential to stay in tune with the software industry so that you can recognize when things are changing. Then you can adapt your product to respond to the change.
As a startup, you need to think about strategies to get your first few clients onboard. People aren’t sitting around waiting for the next opportunity to spend some money and time on new software. It would help if you made the bar for entry so low that people don't feel like they're investing too much money and time into an unpredictable venture.
For example, you can offer free access for SaaS, but with limited functionality or usage volume. You can also offer free upgrades or incentives for users who get their friends on board. Another solution is to offer various subscription plans to cover the needs of different user groups.
Starting a software business is undoubtedly one of the most challenging projects to undertake. You'll be faced with challenges, failures and may even have to change your original vision. Sometimes, you'll wonder if it's worth it and if you're ever going to be successful. It won't all be smooth sailing, but if you follow the tips in this article and keep hope alive, you'll soon find your software startup standing on its own two feet.
Thanks for reading. Before you leave, please take a moment to share this post.
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