Growing a Small Business: 8 Pain Points & Importance

Andy Charters
.
August 18, 2023
Tech News

Starting a small business is a lot like raising a child. You nurture it, spend sleepless nights taking care of it, and give it your all until it starts to grow and pick up momentum.

With your small team, you celebrate every accomplishment, big and small, until one day, you realise that things are not the way they used to be. It could be the increasing volume of sales, the new faces who fill in new roles, or even the operational difficulties you haven’t experienced before. These are common pain points of growing a small business, and everyone has had their fair share of it.  

These are also called “problems of scale”. And while they’re considered to be good problems to have (after all, it’s a sign that your business is growing), these pain points can become a major obstacle to your success if not addressed promptly and properly.

While businesses face different challenges, here are the most common pain points growing businesses experience plus effective solutions you can use in case you’re finding yourself in a similar situation.



Related article: 5 Early Signs Your Startup is Failing

#1: Changing systems and processes

The systems and processes that worked perfectly well for your business when you were only managing 30, 50 or 100 employees may not give the same results now that you’re managing 500.

In some instances and especially in cases of rapid business growth, you may need to streamline your processes promptly to avoid damage and loss. However, don’t do a complete overhaul without studying your present setup and asking for feedback from the managers, at least. Before making any drastic change, remember to do these two words: research and consult.

One step you can take to address this pain point is to hold training for your current staff to prepare them for more responsibilities and encourage career growth. Another option is to bring in new resources, whether it be human, capital, physical, and financial.

Remember:

The solution you will take to solve this small business pain point should always be based on your current situation and needs. Don’t buy expensive new equipment and hire new employees without any basis.

#2: Innovation problems

During your early days in the industry, you probably live and breathe innovation. It’s probably why you decided to start your business in the first place—you saw a problem and you want to solve it in a new and creative way. And the people were excited about your product or service too; after all, it’s new, fresh and different.

But what a lot of growing small businesses fail to do is to keep that spirit of innovation flowing. Once they start to experience growth, they become confident that their customers will always want their product or service, and that there’s no need to offer something new.

But keep in mind:

Your competitors are also trying to attract the same customers you’re targeting. Disregarding innovation and failing to offer something new will definitely hurt your small business.  

A great way to address this pain point is to regularly ask for feedback and conduct researches on the needs of your customers, and then tweaking your product or service accordingly. While your product satisfies your customers today, it won’t satisfy them the same way one year later or so unless you continuously bring in something new.

#3: Insufficient Capital

One of the main reasons why businesses fail is because of the lack of or misuse of capital. Entrepreneurs and business owners often underestimate how quickly capital and other financial resources get spent. One moment they’re fine, the next they’re scrambling for finances for an unexpected expense.

Which is why it’s important for all businesses to constantly look for capital and other financing options to keep the business going. It can be a small business loan, a line of credit, an angel investment, or a venture capital—always have one ready at all times.

It isn’t guaranteed that you will make money when you open your business, so it’s important that you have enough financial resources lined up beforehand.

Another tip:

Try your best to bootstrap your business as much as possible. Moreover, you can also outsource work to contractors and outsourcing companies for more affordable rates.

Related article: 7 Reasons Why You Should Bootstrap Your Business

#4: Cash Flow

A recent U.S. Bank study found out that 82% of the time, small businesses fail due to poor cash flow management or poor understanding of cash flow.

Maintaining a consistent cash flow is a problem that a lot of small businesses face regardless of what stage they are in. Without a consistent inflow of cash, the whole operation slows down, or worse, gets postponed.

There are plenty of causes for cash flow problems, the most common of them being debts and delayed payments.

During the early stages of your small business, your expenses are most likely going to be greater than your revenue. After all, you are still testing and validating your R&D, aside from figuring out sales and marketing and handling admin costs. However, never max out your existing cash or worse, exceed it because of your expenses..

Keep in mind:

Your business will only be successful if you are able to bring in more than you spend.

On the other hand, the easiest and most convenient way to address delayed payments is to use an online payments solution that offers online invoicing. Digital accounting solutions provide a seamless way for you to bill your customers, and, at the same time, they also make it easy for your customers to pay you. These platforms link to your bank account where you can be automatically charged from and paid to.

Integrating this system to your process allows you to focus more on growing your business instead of chasing after delayed payments.  

#5: Marketing on a Budget

How do we market and compete with others with such a small budget? Is it possible?

You’ve probably asked yourself that question over a hundred times, and here’s a straight-to-the-point answer: It has to be possible. It needs to be done.

The good news is that you don’t have to spend a lot of money, at least for now, to get your marketing efforts rolling. There are plenty of affordable ways to market your business, here are some of them:

Content marketing

Content marketing is a simple yet great way to start marketing your small business. At little to no cost, you can create content channels such as your company blog and social media accounts where you can get started.

Case studies

One of the most effective sales tactics is compiling customer testimonials and other related materials. Find your most successful customers and conduct a case study. Case studies are powerful marketing materials that help attract other prospects.

Email marketing

After creating your customer base, the next wise move is to keep them constantly engaged. With this, email marketing tools such as MailChimp and SendGrid can be helpful in keeping your customers informed and engaged with regular emails, updates, and even promos.

#6: Revenue and sales

In a survey conducted by financial services company Square, Inc., revenue and sales placed as the fourth most common challenge for small businesses, with 13% of respondents marking it as problematic.

Aside from creating a great product or service, growing a business requires owners to have an understanding and close look at the sales numbers. Rather than merely enjoying an increase in sales or getting worked up on a sales decrease, take time to spot trends and growth patterns. Doing this will help you strategise better on where to invest your time and other resources—and where not to.

#7: Facing increasing competition

In a Capterra study surveying small to midsize businesses, 16% cited competitor strength as a major challenge. 16% of small businesses said that increased competition is a challenge for them while 24% of medium businesses surveyed responded the same.

It’s a common problem that businesses face as they expand. Often times, growing means having to exert more efforts to define and set themselves apart from their competitors.  

If you’re a growing small business faced with an increasing competition, you can revamp your offer in terms of features, price, and service to level up to the challenge presented by your competitors. If you’re convinced that you have tried everything and nothing worked, a smart move would be to pivot and explore another niche.

In ecology, there is a principle called Gause’s law which states that two species needing the exact same resources cannot peacefully coexist.

The same principle can be applied to market competition: for businesses to avoid extinction, they have to adapt.  

#8: Staffing problem

This one’s notorious for giving owners of expanding businesses a hard time.

People generally think that a business owes its success to its wonderful products or services (it’s true, to some extent); however, the success of the business actually lies on those who run it. Without the right people, an entrepreneur cannot create great products, streamline processes, conduct effective marketing strategies, or maintain the workplace all on his/her own.  

In order to keep your business on the path to success, not only do you have to hire the right people, but you also have to retain them.

Read: These 17 Onboarding Mistakes are Costing You Your New Hires

Once you make a hire, you have to make your new recruits feel that they belong and that their inputs are important and appreciated. Give them tasks and responsibilities, as well as opportunities to grow and develop their skills.

You can incorporate these strategies into your methods to keep your employees engaged:

Offer a clear path to career growth (and raise)

Employees who see career advancement opportunities at your company are more likely to stay. They are also more likely to challenge themselves and perform better as they have a goal to chase.

Give them a sense of responsibility

Employees work better and more enthusiastically when they know and see that their contributions are significant to the company.

Conduct reviews often

Make use of your regular employee reviews not only to give your employees feedback but also to listen to their concerns and/or suggestions. Doing this helps your employees develop trust and openness to you, which is good to have in working relationships.

Give credit when it is due

Nothing feels more motivating than being recognised for a task you have put a great amount of effort on. Give your employees the recognition they deserve for a job well done; this way, you encourage them to maintain that kind of performance or even do better.

Running a small business can be tough and challenging, but it can also be the most exciting and rewarding experience you’ll go through as an entrepreneur. Check if your small business is facing any of these common pain points, strategise on how to address them, and most importantly, do things one step at a time and enjoy the ride!  

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Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers from the Philippines join to work as part of international engineering teams and grow their CVs and skill sets.

We pride ourselves on being a supportive and cutting-edge workplace continuously investing in staff development, engagement, and well-being. We provide security, career paths, along with individual training programs and mentoring

POST DATE
August 12, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

DevOps Engineer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers from the Philippines join to work as part of international engineering teams and grow their CVs and skill-set.

We pride ourselves on being a supportive, cutting-edge workplace that continuously invests in staff development, engagement, and well-being. We provide security, career paths, individual training programs, and mentoring.

POST DATE
August 9, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Fullstack Engineer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers from the Philippines join to work as part of international engineering teams and grow their CVs and skill-set.

We pride ourselves on being a supportive, cutting-edge workplace that continuously invests in staff development, engagement, and well-being. We provide security, career paths, individual training programs, and mentoring.

POST DATE
August 9, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior Optimizely/Episerver Developer

POST DATE
July 29, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Data Warehouse and Analytics Specialist

POST DATE
July 26, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Salesforce Developer

POST DATE
July 25, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Business Development Representative

We are seeking a motivated and dynamic Business Development Representative to join our team. This role is crucial for driving our business growth by identifying potential clients, conducting direct outreach, and setting appointments for our sales team. The ideal candidate will have a strong passion for sales, a successful track record of achievement, excellent communication skills, and the ability to thrive in a fast-paced environment.

POST DATE
July 23, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Fullstack Developer (FE Focus)

We are seeking a Fullstack Developer with a strong emphasis on front-end development and user experience to join our team. This role requires a balance of front-end and back-end skills, with a preference for candidates who excel in creating visually appealing and user-friendly interfaces.

POST DATE
July 22, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Project Manager

We are seeking an experienced IT Project Manager to oversee the planning, implementation, and tracking of IT projects. The ideal candidate will have strong technical skills combined with excellent leadership abilities to ensure projects are completed on time, within scope, and within budget

POST DATE
July 18, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Software Engineer

  • Skills: PHP, SQL, JavaScript, some .Net
  • Remote or Makati Offices (Your choice)    
  • Competitive Salary 
  • Philippines Benefits + HMO
  • Shift: Mid-shift
  • Position: Full-time

POST DATE
July 17, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Full Stack .NET Developer

POST DATE
July 9, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

QA Automation Engineer

We are looking for a talented Software Tester to join our expanding QA team. You will be working as part of a highly skilled team, helping build high-quality interactive web and mobile applications. You will work on implementing automation tests for our products to make sure they are kept robust.

POST DATE
July 2, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior Quality Assurance Engineer

POST DATE
June 25, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior Android Developer

POST DATE
September 27, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Full Stack .Net Developer

As a Full-Stack Developer, you will play a pivotal role in advancing our core product, which is market-ready and positioned for continuous improvement and innovation. You will be integral to the entire development lifecycle, enhancing existing features and deploying new functionalities. You will stay abreast of industry trends to continuously innovate and improve our product, taking ownership of projects from conception through to implementation.

POST DATE
June 25, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior IOS Developer

As an iOS Developer, you lead technical excellence and management within our team on a leading VOD platform. You ensure iOS projects are delivered on time and within budget while providing clear solutions to complex technical issues. Your role fosters innovation and excellence through the adoption of new technologies and best practices, supporting the team to produce top-tier work.

POST DATE
June 21, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Software QA Test Engineer (Manual)

This role will be to collaborate on the Quality Assurance of the company’s application, whilst also taking responsibility for the back-end architecture. You will assume responsibility for a wide range of activities that will include candidate support, client and integration support activities, and project-based work to improve our overall effectiveness

POST DATE
June 21, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

QA Engineer

As a QA Engineer, the ideal candidate will have a strong background in both manual and automated testing, with a focus on mobile and web applications. This role involves working closely with developers, product owners, and UX/UI designers to ensure the highest quality of our software products.

POST DATE
June 21, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Full Stack Shopify Developer

POST DATE
June 20, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior Video Editor

We seek a Video Editor with a strong creative eye. You'll create high-quality YouTube videos, repurpose content, and streamline workflows using Adobe Premiere, Frame.io, CapCut, and other AI tools to maximize your video editing efforts. You will create videos on a weekly basis for our company and our CEO's personal brand. The job is completely remote, but we have offices in Makati, where you might be asked to join us occasionally for team gatherings.

This is an exciting opportunity for a video editor who has a growth mindset, who takes pride in their work and enjoys working from the comfort of their home.

POST DATE
June 18, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior Developer - Zuora Subscription Billing

As a Senior Developer specializing in Zuora Subscription Billing, you will be responsible for the design, development, and maintenance of Zuora Subscription Billing solutions to support our subscription-based business model. You will work closely with cross-functional teams to understand business requirements and implement solutions that align with the company's objectives.

POST DATE
June 17, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior Backend Engineer

Cloud Employee is a UK-owned Philippines business established 8 years ago.We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineering teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement, and well-being. We provide security, career paths, individual training programs, and mentoring.

POST DATE
June 14, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

FileVine Consultant

POST DATE
June 13, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Back End Developer (Python)

Writing scalable, robust, testable, efficient, and easily maintainable code. Translating software requirements into stable, working, high performance software. Playing a key role in architectural and design decisions, building toward an efficient microservices distributed architecture.
POST DATE
June 10, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Head of Growth Marketing

Cloud Employee is building a ‘Future of Work’ AI driven talent tech platform in the remote software engineer staffing space. 

In this strategic and hands-on creative role, you'll have the opportunity to shape the narrative of remote work and impact the tech industry at a global scale. 

With team members across the US, LATAM, Europe and Asia - we’re on a mission to bridge the talent gap with our matching platform and employee experience programs.

We need your storytelling strategy skills to ‘share the journey’ and the human stories behind our business

POST DATE
May 1, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Software QA Test Engineer

Cloud Employee, is a UK owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being a supportive and cutting edge workplace continuously investing in staff development, engagement and well-being. We provide security, career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior/Team Lead Full-Stack PHP Developer

Cloud Employee is a fast-growing UK-managed offshore recruitment and staffing company in the Philippines. We tackle the growing global IT skills shortage by connecting tech companies based in Europe, the US, and Australia to our pool of expert software developers in the country.

We are now seeking a passionate Senior/Team Lead Full-Stack PHP Developer to join our team of skilled talents. This is an excellent opportunity to join a fun and dynamic work environment and to significantly advance your career.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior/Lead Backend Developer - Brazil

Cloud Employee is a UK-owned business established 8 years ago. We connect high-performing software engineer talent worldwide with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines and Brazil as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being a supportive and cutting edge workplace continuously investing in staff development, engagement and well-being. We provide security, career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior/Lead Backend Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior UI Developer with Umbraco

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior Software Engineer (VB6)

Cloud Employee is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineering teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement, and well-being. We provide security, career paths, individual training programs, and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior Python Developer

Cloud Employee, is a UK owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being a supportive and cutting edge workplace continuously investing in staff development, engagement and well-being. We provide security, career paths, along with individual training programs and mentoring.

POST DATE
August 12, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior /Lead Fullstack Developer - Brazil

Cloud Employee is a UK-owned business established 8 years ago. We connect high-performing software engineer talent worldwide with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines and Brazil as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being a supportive and cutting edge workplace continuously investing in staff development, engagement and well-being. We provide security, career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior Integrations Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior Integration Backend Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior Fullstack Python Developer with React

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior Fullstack PHP Laravel Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior Fullstack Engineer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior Frontend Developer (React)

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior NET Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.
POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior DevOps Engineer

Cloud Employee, is a UK owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being a supportive and cutting edge workplace continuously investing in staff development, engagement and well-being. We provide security, career paths, along with individual training programs and mentoring.

Our Client

A leading UK-company that specializes in providing foreign currencies solutions

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Robotics Software Engineer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

A completely integrated innovation studio within the corporate framework, with a primary emphasis on making the future of the food industry accessible to all. Their core objective is to discover, create, and expand tailored automation remedies, utilizing a team of proficient individuals covering domains like engineering, robotics, and artificial intelligence. Our central mission revolves around constructing automation technology solutions that empower individuals to achieve greater feats.

Position Summary

In your role as a Robotics Software Engineer, your expertise in Robotic Software Engineering will be the key to your success. Collaborating with our skilled team, you'll play a pivotal role in advancing our cutting-edge product development accelerator. Your responsibilities will involve crafting, programming, and evaluating top-notch software essential for ensuring the dependable and secure operations of commercial robots.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior Python Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Python Developer (Senior Level)

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
JOB TYPE
Apply

Python Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Perl Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Mid-Senior Mechanical Engineer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

A completely integrated innovation studio within the corporate framework, with a primary emphasis on making the future of the food industry accessible to all. Their core objective is to discover, create, and expand tailored automation remedies, utilizing a team of proficient individuals covering domains like engineering, robotics, and artificial intelligence. Our central mission revolves around constructing automation technology solutions that empower individuals to achieve greater feats.

Position Summary

The position of Mechanical Engineer corresponds to a mid-level role. An ideal candidate for this position possesses robust practical expertise in various technical systems. The responsibilities encompass a combination of individual input within projects and actively leading teams towards achieving a remarkable standard of technical proficiency.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Mid-Senior Industrial Design Engineer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

A completely integrated innovation studio within the corporate framework, with a primary emphasis on making the future of the food industry accessible to all. Their core objective is to discover, create, and expand tailored automation remedies, utilizing a team of proficient individuals covering domains like engineering, robotics, and artificial intelligence. Our central mission revolves around constructing automation technology solutions that empower individuals to achieve greater feats.

Position Summary

In the role of an Industrial Design Engineer with a focus on cobotics, you will assume a crucial position in envisioning, crafting, and honing both the tangible and operational facets of our collaborative robotic solutions. Your collaboration will extend to cross-functional groups, including mechanical engineers, software developers, and UX designers, in the pursuit of devising cobotic systems centered around users. These systems will redefine effectiveness and safety within industrial settings.

POST DATE
WORK LOCATION
JOB TYPE
Apply

Backend Python Developer

Cloud Employee, is a UK owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being a supportive and cutting edge workplace continuously investing in staff development, engagement and well-being. We provide security, career paths, along with individual training programs and mentoring.

A top rated and state of the art cloud based video interviewing solutions company based in the UK catering to over 5000 prominent companies around the world such as Samsung, Uber, Boohoo, Coinbase, 7-Eleven and many more.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

CNC Machinist

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

CRM Data Specialist (MS Dynamics 365)

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Electrical Engineer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

A completely integrated innovation studio within the corporate framework, with a primary emphasis on making the future of the food industry accessible to all. Their core objective is to discover, create, and expand tailored automation remedies, utilizing a team of proficient individuals covering domains like engineering, robotics, and artificial intelligence. Our central mission revolves around constructing automation technology solutions that empower individuals to achieve greater feats.

Position Overview

In the role of an Electrical Engineer, your expertise and proficiency in designing electrical-mechanical systems will be a key asset, enabling you to stand out. Collaborating with our skilled team, you will play a vital role in expediting product development processes.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Front-End Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Front End React Developer

Cloud Employee is a fast-growing UK-managed offshore recruitment and staffing company in the Philippines. We tackle the growing global IT skills shortage by connecting tech companies based in Europe, the US, and Australia to our pool of expert software developers in the country.

We are now seeking a passionate Front End React Developer to join our team of skilled talents. This is an excellent opportunity to join a fun and dynamic work environment and to significantly advance your career.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Frontend Developer (NextJS and React)

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Frontend Developer (Senior)

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Seasonal
Apply

Frontend React Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
JOB TYPE
Apply

Full-Stack Developer

Cloud Employee is a fast-growing UK-managed offshore recruitment and staffing company in the Philippines. We tackle the growing global IT skills shortage by connecting tech companies based in Europe, the US, and Australia to our pool of expert software developers in the country.

We are now seeking a passionate Full-Stack Developer to join our team of skilled talents. This is an excellent opportunity to join a fun and dynamic work environment and to significantly advance your career.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Full-Stack Laravel/Vue Developer (Jr to Mid)

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Full Stack .Net Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineering teams and grow their CV and skill-set.We pride ourselves on being a supportive and cutting-edge workplace that continuously invests in staff development, engagement, and well-being. We provide security, and career paths, along with individual training programs and mentoring.

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Full-Stack Node/VueJS Developer (Mid - Senior)

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

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Full-Stack PHP Developer (Mid to Senior)

Cloud Employee is a fast-growing UK-managed offshore recruitment and staffing company in the Philippines. We tackle the growing global IT skills shortage by connecting tech companies based in Europe, the US, and Australia to our pool of expert software developers in the country.

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Full-Stack PHP Developer Tech Lead

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Full stack RoR/VueJS Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

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Fullstack Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set. We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.
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Fullstack .NET Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

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Growing a Small Business: 8 Pain Points & Importance

February 16, 2024

Starting a small business is a lot like raising a child. You nurture it, spend sleepless nights taking care of it, and give it your all until it starts to grow and pick up momentum.

With your small team, you celebrate every accomplishment, big and small, until one day, you realise that things are not the way they used to be. It could be the increasing volume of sales, the new faces who fill in new roles, or even the operational difficulties you haven’t experienced before. These are common pain points of growing a small business, and everyone has had their fair share of it.  

These are also called “problems of scale”. And while they’re considered to be good problems to have (after all, it’s a sign that your business is growing), these pain points can become a major obstacle to your success if not addressed promptly and properly.

While businesses face different challenges, here are the most common pain points growing businesses experience plus effective solutions you can use in case you’re finding yourself in a similar situation.



Related article: 5 Early Signs Your Startup is Failing

#1: Changing systems and processes

The systems and processes that worked perfectly well for your business when you were only managing 30, 50 or 100 employees may not give the same results now that you’re managing 500.

In some instances and especially in cases of rapid business growth, you may need to streamline your processes promptly to avoid damage and loss. However, don’t do a complete overhaul without studying your present setup and asking for feedback from the managers, at least. Before making any drastic change, remember to do these two words: research and consult.

One step you can take to address this pain point is to hold training for your current staff to prepare them for more responsibilities and encourage career growth. Another option is to bring in new resources, whether it be human, capital, physical, and financial.

Remember:

The solution you will take to solve this small business pain point should always be based on your current situation and needs. Don’t buy expensive new equipment and hire new employees without any basis.

#2: Innovation problems

During your early days in the industry, you probably live and breathe innovation. It’s probably why you decided to start your business in the first place—you saw a problem and you want to solve it in a new and creative way. And the people were excited about your product or service too; after all, it’s new, fresh and different.

But what a lot of growing small businesses fail to do is to keep that spirit of innovation flowing. Once they start to experience growth, they become confident that their customers will always want their product or service, and that there’s no need to offer something new.

But keep in mind:

Your competitors are also trying to attract the same customers you’re targeting. Disregarding innovation and failing to offer something new will definitely hurt your small business.  

A great way to address this pain point is to regularly ask for feedback and conduct researches on the needs of your customers, and then tweaking your product or service accordingly. While your product satisfies your customers today, it won’t satisfy them the same way one year later or so unless you continuously bring in something new.

#3: Insufficient Capital

One of the main reasons why businesses fail is because of the lack of or misuse of capital. Entrepreneurs and business owners often underestimate how quickly capital and other financial resources get spent. One moment they’re fine, the next they’re scrambling for finances for an unexpected expense.

Which is why it’s important for all businesses to constantly look for capital and other financing options to keep the business going. It can be a small business loan, a line of credit, an angel investment, or a venture capital—always have one ready at all times.

It isn’t guaranteed that you will make money when you open your business, so it’s important that you have enough financial resources lined up beforehand.

Another tip:

Try your best to bootstrap your business as much as possible. Moreover, you can also outsource work to contractors and outsourcing companies for more affordable rates.

Related article: 7 Reasons Why You Should Bootstrap Your Business

#4: Cash Flow

A recent U.S. Bank study found out that 82% of the time, small businesses fail due to poor cash flow management or poor understanding of cash flow.

Maintaining a consistent cash flow is a problem that a lot of small businesses face regardless of what stage they are in. Without a consistent inflow of cash, the whole operation slows down, or worse, gets postponed.

There are plenty of causes for cash flow problems, the most common of them being debts and delayed payments.

During the early stages of your small business, your expenses are most likely going to be greater than your revenue. After all, you are still testing and validating your R&D, aside from figuring out sales and marketing and handling admin costs. However, never max out your existing cash or worse, exceed it because of your expenses..

Keep in mind:

Your business will only be successful if you are able to bring in more than you spend.

On the other hand, the easiest and most convenient way to address delayed payments is to use an online payments solution that offers online invoicing. Digital accounting solutions provide a seamless way for you to bill your customers, and, at the same time, they also make it easy for your customers to pay you. These platforms link to your bank account where you can be automatically charged from and paid to.

Integrating this system to your process allows you to focus more on growing your business instead of chasing after delayed payments.  

#5: Marketing on a Budget

How do we market and compete with others with such a small budget? Is it possible?

You’ve probably asked yourself that question over a hundred times, and here’s a straight-to-the-point answer: It has to be possible. It needs to be done.

The good news is that you don’t have to spend a lot of money, at least for now, to get your marketing efforts rolling. There are plenty of affordable ways to market your business, here are some of them:

Content marketing

Content marketing is a simple yet great way to start marketing your small business. At little to no cost, you can create content channels such as your company blog and social media accounts where you can get started.

Case studies

One of the most effective sales tactics is compiling customer testimonials and other related materials. Find your most successful customers and conduct a case study. Case studies are powerful marketing materials that help attract other prospects.

Email marketing

After creating your customer base, the next wise move is to keep them constantly engaged. With this, email marketing tools such as MailChimp and SendGrid can be helpful in keeping your customers informed and engaged with regular emails, updates, and even promos.

#6: Revenue and sales

In a survey conducted by financial services company Square, Inc., revenue and sales placed as the fourth most common challenge for small businesses, with 13% of respondents marking it as problematic.

Aside from creating a great product or service, growing a business requires owners to have an understanding and close look at the sales numbers. Rather than merely enjoying an increase in sales or getting worked up on a sales decrease, take time to spot trends and growth patterns. Doing this will help you strategise better on where to invest your time and other resources—and where not to.

#7: Facing increasing competition

In a Capterra study surveying small to midsize businesses, 16% cited competitor strength as a major challenge. 16% of small businesses said that increased competition is a challenge for them while 24% of medium businesses surveyed responded the same.

It’s a common problem that businesses face as they expand. Often times, growing means having to exert more efforts to define and set themselves apart from their competitors.  

If you’re a growing small business faced with an increasing competition, you can revamp your offer in terms of features, price, and service to level up to the challenge presented by your competitors. If you’re convinced that you have tried everything and nothing worked, a smart move would be to pivot and explore another niche.

In ecology, there is a principle called Gause’s law which states that two species needing the exact same resources cannot peacefully coexist.

The same principle can be applied to market competition: for businesses to avoid extinction, they have to adapt.  

#8: Staffing problem

This one’s notorious for giving owners of expanding businesses a hard time.

People generally think that a business owes its success to its wonderful products or services (it’s true, to some extent); however, the success of the business actually lies on those who run it. Without the right people, an entrepreneur cannot create great products, streamline processes, conduct effective marketing strategies, or maintain the workplace all on his/her own.  

In order to keep your business on the path to success, not only do you have to hire the right people, but you also have to retain them.

Read: These 17 Onboarding Mistakes are Costing You Your New Hires

Once you make a hire, you have to make your new recruits feel that they belong and that their inputs are important and appreciated. Give them tasks and responsibilities, as well as opportunities to grow and develop their skills.

You can incorporate these strategies into your methods to keep your employees engaged:

Offer a clear path to career growth (and raise)

Employees who see career advancement opportunities at your company are more likely to stay. They are also more likely to challenge themselves and perform better as they have a goal to chase.

Give them a sense of responsibility

Employees work better and more enthusiastically when they know and see that their contributions are significant to the company.

Conduct reviews often

Make use of your regular employee reviews not only to give your employees feedback but also to listen to their concerns and/or suggestions. Doing this helps your employees develop trust and openness to you, which is good to have in working relationships.

Give credit when it is due

Nothing feels more motivating than being recognised for a task you have put a great amount of effort on. Give your employees the recognition they deserve for a job well done; this way, you encourage them to maintain that kind of performance or even do better.

Running a small business can be tough and challenging, but it can also be the most exciting and rewarding experience you’ll go through as an entrepreneur. Check if your small business is facing any of these common pain points, strategise on how to address them, and most importantly, do things one step at a time and enjoy the ride!  

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