5 Ways Small Businesses Benefit from a Mobile App

Andy Charters
.
August 18, 2023
Tech News

Ever heard the words “There’s an app for that”?  No better known words could have ushered in the age of mobile apps. Fun fact: a 2009 iPhone 3G commercial first used the slogan. It became such a hit in the media that Apple actually trademarked it.

Less than a decade later, mobile apps are everywhere.  We use them for work, when we shop, dine out, book flights, pay bills, get the news, talk with friends, watch our favorite shows, or listen to music we love - for everything we do online or offline - there’s an app for that.™

Why is this important to your business? Consider these figures:

  • For 2017, the number of mobile phone users is forecasted to reach 4.77 billion (or more than half of the world’s current population) and is expected to pass the 5 billion mark by 2019. | Statista
  • By 2018,  the number of mobile users that are smartphone users is expected to reach over 50 percent, with 2.7 billion smartphone users worldwide by 2019. | Statista
  • Number of mobile app downloads worldwide in 2016: 149.3 billion
  • Number of mobile app downloads worldwide by 2021: 352.9 billion | Statista

In this age of smartphones, being mobile means not just having a mobile-friendly site. For many businesses, apps are fast-becoming the go-to platform to reach more customers, engage better with them, and generate more profit.

Still on the fence whether your business needs a mobile app? Here are the five ways a mobile app can boost your small business across the board.

Do innovative marketing

With mobile comes the rise of location-based technology that opens up a world of possibilities for marketers. The use of beacons, especially in the retail and service industries, has made it easy for brands to reach customers.

An example of this is the luxury department store, Barneys New York which deployed beacons in its flagship store and integrated it in their mobile app. Users who have granted access to their location get to receive notifications or recommendations on what’s in stock based on their wish lists or digital shopping bags.

By leveraging location-based technology via a mobile app, your brick and mortar business can now easily target customers in the moment - sending special offers, flash sale notifications, or compelling product info -  making them more likely to make in-store or online purchases.

Foster customer loyalty

Beyond the singular purchase, how else could you provide more value to your customers? What can encourage them to return to your store?

You can build a loyalty program right into your mobile app. This typically takes the form of giving in-app discounts, credits or a points-system, coupons, or other exclusive offerings. Rewarding loyalty creates an effective incentive for customers to perform actions that benefit them.

This is what Starbucks excels in. Their official app keeps users connected to their cards so they can just scan to pay while earning stars. They can then collect, track, and redeem these stars with Starbucks Rewards ™ program. The app’s gift section also allows users to send gifts and coupons to their friends via the app - cleverly encouraging a more widespread use of the app among their users’ network.

With a business mobile app you can craft a rewards program that not only fosters customer loyalty but builds a relationship that goes beyond their purchase.

Gain customer insights

As customers interact with your mobile app, they generate all kinds of data. Using these data, you can gain insights about your customers. Not just who you think are your target customers, but the ones you probably least expect to be your customers.

Nothing gives insight like real-world data. You can identify your strongest and promising demographic segments, your most profitable season, campaign or product. It gives you an idea about your customer needs, upcoming trends, and even the overall performance of your app.

With insights gathered from how your customers use your app, you can make smarter decisions in terms of product/service improvement, new business opportunities, and of course, marketing strategy.

Improve customer service

In its 2017 survey of 335 US small business owners and managers, B2B research and review firm Clutch found that improving customer service is one of the top reasons small businesses decide to build a mobile app.  

With the ease and convenience of mobile, customers now prefer using apps to engage with brands and services they need. Having a mobile app indeed is a win-win for both your business and your customers.

For your end, a mobile app can automate existing processes and even reinvent them to increase efficiency. You can showcase your products/services beyond your online site.

In turn, your app can enable your users to book online, place advance orders, make mobile payments, easily access information and help. Integrating your app with your social channels also opens avenues for customer feedback and reviews while also boosting your brand.

Increase revenue

With your mobile app you’ve now expanded marketing reach, built customer loyalty, gained insights that feed into improving your customer service, and overall, increased your customers’ satisfaction. When customer satisfaction goes up, sales naturally follow.

By having a dedicated mobile app, you’ve not only reap the above mentioned benefits. You’ve also opened a new revenue channel for your business. Aside from building in the feature where you enable mobile payments for your customers, you can also monetize the app itself through: having paid features, in-app ads, subscription fee, or putting a price tag on the app.

App Annie reports on global app downloads and consumer spend hitting new record levels for Q3 2017. App revenue figures from Statista also show that the massive growth of the app economy continues:

  • Global mobile app revenue in 2016: $88.3 billion
  • Global mobile app revenue forecast for 2020: $188.9 billion
  • Global paid-for mobile app revenues in 2017: $29 billion
  • Worldwide in-app purchase revenues in 2017: $37 billion

With apps becoming increasingly central to our modern lives, going mobile via apps isn’t a “nice to have” option anymore. Nor is it a trend that’s going to pass.  Mobile users are now a significant customer base which will only grow in the coming years as the technology becomes more accessible to everyone. If your customers are now on mobile, why not be there as well? To ignore this spells a huge risk of having your business left behind.

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Senior Fullstack Engineer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.
POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
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React Native Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers from the Philippines join to work as part of international engineering teams and grow their CVs and skill sets.

We pride ourselves on being a supportive and cutting-edge workplace continuously investing in staff development, engagement, and well-being. We provide security, career paths, along with individual training programs and mentoring

POST DATE
August 12, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
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DevOps Engineer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers from the Philippines join to work as part of international engineering teams and grow their CVs and skill-set.

We pride ourselves on being a supportive, cutting-edge workplace that continuously invests in staff development, engagement, and well-being. We provide security, career paths, individual training programs, and mentoring.

POST DATE
August 9, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Fullstack Engineer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers from the Philippines join to work as part of international engineering teams and grow their CVs and skill-set.

We pride ourselves on being a supportive, cutting-edge workplace that continuously invests in staff development, engagement, and well-being. We provide security, career paths, individual training programs, and mentoring.

POST DATE
August 9, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Senior Fullstack .NET Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineering teams and grow their CV and skill-set. 

We pride ourselves on being a supportive, cutting-edge workplace that continuously invests in staff development, engagement, and well-being. We provide security, career paths, individual training programs, and mentoring.

POST DATE
July 29, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Data Warehouse and Analytics Specialist

POST DATE
July 26, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Salesforce Developer

POST DATE
July 25, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Business Development Representative

We are seeking a motivated and dynamic Business Development Representative to join our team. This role is crucial for driving our business growth by identifying potential clients, conducting direct outreach, and setting appointments for our sales team. The ideal candidate will have a strong passion for sales, a successful track record of achievement, excellent communication skills, and the ability to thrive in a fast-paced environment.

POST DATE
July 23, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Fullstack Developer (FE Focus)

We are seeking a Fullstack Developer with a strong emphasis on front-end development and user experience to join our team. This role requires a balance of front-end and back-end skills, with a preference for candidates who excel in creating visually appealing and user-friendly interfaces.

POST DATE
July 22, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Project Manager

We are seeking an experienced IT Project Manager to oversee the planning, implementation, and tracking of IT projects. The ideal candidate will have strong technical skills combined with excellent leadership abilities to ensure projects are completed on time, within scope, and within budget

POST DATE
July 18, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Software Engineer

  • Skills: PHP, SQL, JavaScript, some .Net
  • Remote or Makati Offices (Your choice)    
  • Competitive Salary 
  • Philippines Benefits + HMO
  • Shift: Mid-shift
  • Position: Full-time

POST DATE
July 17, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Full Stack .NET Developer

POST DATE
July 9, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
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QA Automation Engineer

We are looking for a talented Software Tester to join our expanding QA team. You will be working as part of a highly skilled team, helping build high-quality interactive web and mobile applications. You will work on implementing automation tests for our products to make sure they are kept robust.

POST DATE
July 2, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Senior Quality Assurance Engineer

POST DATE
June 25, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Senior Android Developer

POST DATE
September 27, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Full Stack .Net Developer

As a Full-Stack Developer, you will play a pivotal role in advancing our core product, which is market-ready and positioned for continuous improvement and innovation. You will be integral to the entire development lifecycle, enhancing existing features and deploying new functionalities. You will stay abreast of industry trends to continuously innovate and improve our product, taking ownership of projects from conception through to implementation.

POST DATE
June 25, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Senior IOS Developer

As an iOS Developer, you lead technical excellence and management within our team on a leading VOD platform. You ensure iOS projects are delivered on time and within budget while providing clear solutions to complex technical issues. Your role fosters innovation and excellence through the adoption of new technologies and best practices, supporting the team to produce top-tier work.

POST DATE
June 21, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Software QA Test Engineer (Manual)

This role will be to collaborate on the Quality Assurance of the company’s application, whilst also taking responsibility for the back-end architecture. You will assume responsibility for a wide range of activities that will include candidate support, client and integration support activities, and project-based work to improve our overall effectiveness

POST DATE
June 21, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
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QA Engineer

As a QA Engineer, the ideal candidate will have a strong background in both manual and automated testing, with a focus on mobile and web applications. This role involves working closely with developers, product owners, and UX/UI designers to ensure the highest quality of our software products.

POST DATE
June 21, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Full Stack Shopify Developer

POST DATE
June 20, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Senior Video Editor

We seek a Video Editor with a strong creative eye. You'll create high-quality YouTube videos, repurpose content, and streamline workflows using Adobe Premiere, Frame.io, CapCut, and other AI tools to maximize your video editing efforts. You will create videos on a weekly basis for our company and our CEO's personal brand. The job is completely remote, but we have offices in Makati, where you might be asked to join us occasionally for team gatherings.

This is an exciting opportunity for a video editor who has a growth mindset, who takes pride in their work and enjoys working from the comfort of their home.

POST DATE
June 18, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Senior Developer - Zuora Subscription Billing

As a Senior Developer specializing in Zuora Subscription Billing, you will be responsible for the design, development, and maintenance of Zuora Subscription Billing solutions to support our subscription-based business model. You will work closely with cross-functional teams to understand business requirements and implement solutions that align with the company's objectives.

POST DATE
June 17, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior Backend Engineer

Cloud Employee is a UK-owned Philippines business established 8 years ago.We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineering teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement, and well-being. We provide security, career paths, individual training programs, and mentoring.

POST DATE
June 14, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
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FileVine Consultant

POST DATE
June 13, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Back End Developer (Python)

Writing scalable, robust, testable, efficient, and easily maintainable code. Translating software requirements into stable, working, high performance software. Playing a key role in architectural and design decisions, building toward an efficient microservices distributed architecture.
POST DATE
June 10, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Head of Growth Marketing

Cloud Employee is building a ‘Future of Work’ AI driven talent tech platform in the remote software engineer staffing space. 

In this strategic and hands-on creative role, you'll have the opportunity to shape the narrative of remote work and impact the tech industry at a global scale. 

With team members across the US, LATAM, Europe and Asia - we’re on a mission to bridge the talent gap with our matching platform and employee experience programs.

We need your storytelling strategy skills to ‘share the journey’ and the human stories behind our business

POST DATE
May 1, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Software QA Test Engineer

Cloud Employee, is a UK owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being a supportive and cutting edge workplace continuously investing in staff development, engagement and well-being. We provide security, career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Senior/Team Lead Full-Stack PHP Developer

Cloud Employee is a fast-growing UK-managed offshore recruitment and staffing company in the Philippines. We tackle the growing global IT skills shortage by connecting tech companies based in Europe, the US, and Australia to our pool of expert software developers in the country.

We are now seeking a passionate Senior/Team Lead Full-Stack PHP Developer to join our team of skilled talents. This is an excellent opportunity to join a fun and dynamic work environment and to significantly advance your career.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Senior/Lead Backend Developer - Brazil

Cloud Employee is a UK-owned business established 8 years ago. We connect high-performing software engineer talent worldwide with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines and Brazil as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being a supportive and cutting edge workplace continuously investing in staff development, engagement and well-being. We provide security, career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Senior/Lead Backend Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Senior UI Developer with Umbraco

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Senior Software Engineer (VB6)

Cloud Employee is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineering teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement, and well-being. We provide security, career paths, individual training programs, and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Senior Python Developer

Cloud Employee, is a UK owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being a supportive and cutting edge workplace continuously investing in staff development, engagement and well-being. We provide security, career paths, along with individual training programs and mentoring.

POST DATE
August 12, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior /Lead Fullstack Developer - Brazil

Cloud Employee is a UK-owned business established 8 years ago. We connect high-performing software engineer talent worldwide with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines and Brazil as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being a supportive and cutting edge workplace continuously investing in staff development, engagement and well-being. We provide security, career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Senior Integrations Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Senior Integration Backend Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Senior Fullstack Python Developer with React

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Senior Fullstack PHP Laravel Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Senior Fullstack Engineer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Senior Frontend Developer (React)

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Senior NET Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.
POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Senior DevOps Engineer

Cloud Employee, is a UK owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being a supportive and cutting edge workplace continuously investing in staff development, engagement and well-being. We provide security, career paths, along with individual training programs and mentoring.

Our Client

A leading UK-company that specializes in providing foreign currencies solutions

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Robotics Software Engineer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

A completely integrated innovation studio within the corporate framework, with a primary emphasis on making the future of the food industry accessible to all. Their core objective is to discover, create, and expand tailored automation remedies, utilizing a team of proficient individuals covering domains like engineering, robotics, and artificial intelligence. Our central mission revolves around constructing automation technology solutions that empower individuals to achieve greater feats.

Position Summary

In your role as a Robotics Software Engineer, your expertise in Robotic Software Engineering will be the key to your success. Collaborating with our skilled team, you'll play a pivotal role in advancing our cutting-edge product development accelerator. Your responsibilities will involve crafting, programming, and evaluating top-notch software essential for ensuring the dependable and secure operations of commercial robots.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Senior Python Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Python Developer (Senior Level)

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

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Python Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Perl Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Mid-Senior Mechanical Engineer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

A completely integrated innovation studio within the corporate framework, with a primary emphasis on making the future of the food industry accessible to all. Their core objective is to discover, create, and expand tailored automation remedies, utilizing a team of proficient individuals covering domains like engineering, robotics, and artificial intelligence. Our central mission revolves around constructing automation technology solutions that empower individuals to achieve greater feats.

Position Summary

The position of Mechanical Engineer corresponds to a mid-level role. An ideal candidate for this position possesses robust practical expertise in various technical systems. The responsibilities encompass a combination of individual input within projects and actively leading teams towards achieving a remarkable standard of technical proficiency.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Mid-Senior Industrial Design Engineer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

A completely integrated innovation studio within the corporate framework, with a primary emphasis on making the future of the food industry accessible to all. Their core objective is to discover, create, and expand tailored automation remedies, utilizing a team of proficient individuals covering domains like engineering, robotics, and artificial intelligence. Our central mission revolves around constructing automation technology solutions that empower individuals to achieve greater feats.

Position Summary

In the role of an Industrial Design Engineer with a focus on cobotics, you will assume a crucial position in envisioning, crafting, and honing both the tangible and operational facets of our collaborative robotic solutions. Your collaboration will extend to cross-functional groups, including mechanical engineers, software developers, and UX designers, in the pursuit of devising cobotic systems centered around users. These systems will redefine effectiveness and safety within industrial settings.

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Backend Python Developer

Cloud Employee, is a UK owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being a supportive and cutting edge workplace continuously investing in staff development, engagement and well-being. We provide security, career paths, along with individual training programs and mentoring.

A top rated and state of the art cloud based video interviewing solutions company based in the UK catering to over 5000 prominent companies around the world such as Samsung, Uber, Boohoo, Coinbase, 7-Eleven and many more.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
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CNC Machinist

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
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CRM Data Specialist (MS Dynamics 365)

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Electrical Engineer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

A completely integrated innovation studio within the corporate framework, with a primary emphasis on making the future of the food industry accessible to all. Their core objective is to discover, create, and expand tailored automation remedies, utilizing a team of proficient individuals covering domains like engineering, robotics, and artificial intelligence. Our central mission revolves around constructing automation technology solutions that empower individuals to achieve greater feats.

Position Overview

In the role of an Electrical Engineer, your expertise and proficiency in designing electrical-mechanical systems will be a key asset, enabling you to stand out. Collaborating with our skilled team, you will play a vital role in expediting product development processes.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Front-End Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Front End React Developer

Cloud Employee is a fast-growing UK-managed offshore recruitment and staffing company in the Philippines. We tackle the growing global IT skills shortage by connecting tech companies based in Europe, the US, and Australia to our pool of expert software developers in the country.

We are now seeking a passionate Front End React Developer to join our team of skilled talents. This is an excellent opportunity to join a fun and dynamic work environment and to significantly advance your career.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Frontend Developer (NextJS and React)

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Frontend Developer (Senior)

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Seasonal
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Frontend React Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

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Full-Stack Developer

Cloud Employee is a fast-growing UK-managed offshore recruitment and staffing company in the Philippines. We tackle the growing global IT skills shortage by connecting tech companies based in Europe, the US, and Australia to our pool of expert software developers in the country.

We are now seeking a passionate Full-Stack Developer to join our team of skilled talents. This is an excellent opportunity to join a fun and dynamic work environment and to significantly advance your career.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Full-Stack Laravel/Vue Developer (Jr to Mid)

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

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5 Ways Small Businesses Benefit from a Mobile App

February 16, 2024

Ever heard the words “There’s an app for that”?  No better known words could have ushered in the age of mobile apps. Fun fact: a 2009 iPhone 3G commercial first used the slogan. It became such a hit in the media that Apple actually trademarked it.

Less than a decade later, mobile apps are everywhere.  We use them for work, when we shop, dine out, book flights, pay bills, get the news, talk with friends, watch our favorite shows, or listen to music we love - for everything we do online or offline - there’s an app for that.™

Why is this important to your business? Consider these figures:

  • For 2017, the number of mobile phone users is forecasted to reach 4.77 billion (or more than half of the world’s current population) and is expected to pass the 5 billion mark by 2019. | Statista
  • By 2018,  the number of mobile users that are smartphone users is expected to reach over 50 percent, with 2.7 billion smartphone users worldwide by 2019. | Statista
  • Number of mobile app downloads worldwide in 2016: 149.3 billion
  • Number of mobile app downloads worldwide by 2021: 352.9 billion | Statista

In this age of smartphones, being mobile means not just having a mobile-friendly site. For many businesses, apps are fast-becoming the go-to platform to reach more customers, engage better with them, and generate more profit.

Still on the fence whether your business needs a mobile app? Here are the five ways a mobile app can boost your small business across the board.

Do innovative marketing

With mobile comes the rise of location-based technology that opens up a world of possibilities for marketers. The use of beacons, especially in the retail and service industries, has made it easy for brands to reach customers.

An example of this is the luxury department store, Barneys New York which deployed beacons in its flagship store and integrated it in their mobile app. Users who have granted access to their location get to receive notifications or recommendations on what’s in stock based on their wish lists or digital shopping bags.

By leveraging location-based technology via a mobile app, your brick and mortar business can now easily target customers in the moment - sending special offers, flash sale notifications, or compelling product info -  making them more likely to make in-store or online purchases.

Foster customer loyalty

Beyond the singular purchase, how else could you provide more value to your customers? What can encourage them to return to your store?

You can build a loyalty program right into your mobile app. This typically takes the form of giving in-app discounts, credits or a points-system, coupons, or other exclusive offerings. Rewarding loyalty creates an effective incentive for customers to perform actions that benefit them.

This is what Starbucks excels in. Their official app keeps users connected to their cards so they can just scan to pay while earning stars. They can then collect, track, and redeem these stars with Starbucks Rewards ™ program. The app’s gift section also allows users to send gifts and coupons to their friends via the app - cleverly encouraging a more widespread use of the app among their users’ network.

With a business mobile app you can craft a rewards program that not only fosters customer loyalty but builds a relationship that goes beyond their purchase.

Gain customer insights

As customers interact with your mobile app, they generate all kinds of data. Using these data, you can gain insights about your customers. Not just who you think are your target customers, but the ones you probably least expect to be your customers.

Nothing gives insight like real-world data. You can identify your strongest and promising demographic segments, your most profitable season, campaign or product. It gives you an idea about your customer needs, upcoming trends, and even the overall performance of your app.

With insights gathered from how your customers use your app, you can make smarter decisions in terms of product/service improvement, new business opportunities, and of course, marketing strategy.

Improve customer service

In its 2017 survey of 335 US small business owners and managers, B2B research and review firm Clutch found that improving customer service is one of the top reasons small businesses decide to build a mobile app.  

With the ease and convenience of mobile, customers now prefer using apps to engage with brands and services they need. Having a mobile app indeed is a win-win for both your business and your customers.

For your end, a mobile app can automate existing processes and even reinvent them to increase efficiency. You can showcase your products/services beyond your online site.

In turn, your app can enable your users to book online, place advance orders, make mobile payments, easily access information and help. Integrating your app with your social channels also opens avenues for customer feedback and reviews while also boosting your brand.

Increase revenue

With your mobile app you’ve now expanded marketing reach, built customer loyalty, gained insights that feed into improving your customer service, and overall, increased your customers’ satisfaction. When customer satisfaction goes up, sales naturally follow.

By having a dedicated mobile app, you’ve not only reap the above mentioned benefits. You’ve also opened a new revenue channel for your business. Aside from building in the feature where you enable mobile payments for your customers, you can also monetize the app itself through: having paid features, in-app ads, subscription fee, or putting a price tag on the app.

App Annie reports on global app downloads and consumer spend hitting new record levels for Q3 2017. App revenue figures from Statista also show that the massive growth of the app economy continues:

  • Global mobile app revenue in 2016: $88.3 billion
  • Global mobile app revenue forecast for 2020: $188.9 billion
  • Global paid-for mobile app revenues in 2017: $29 billion
  • Worldwide in-app purchase revenues in 2017: $37 billion

With apps becoming increasingly central to our modern lives, going mobile via apps isn’t a “nice to have” option anymore. Nor is it a trend that’s going to pass.  Mobile users are now a significant customer base which will only grow in the coming years as the technology becomes more accessible to everyone. If your customers are now on mobile, why not be there as well? To ignore this spells a huge risk of having your business left behind.

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